This training session stands to provide its attendees with a general understanding of Search Engine Optimization (SEO).
The goal is to help you produce online material that will benefit the visibility of the organization online, so we can reach out and impact more people via our blog posts and other online content.
*Open to All Crosspointe Leaders & Publishing Program members.
What Is SEO / Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving our site to increase its visibility when people search for products or services related to what we do in Google, Bing, and other search engines. The better visibility our pages have in search results, the more likely we are to garner attention and attract people to our site.
How does SEO work?
Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.
Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.
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